“Libraries have a public image problem, says Stephan Abram, executive director of the Federation of Ontario Public Libraries. Rebranding that image and embracing change is the best way to ensure libraries remain a vital part of every community, Abram said in Guelph recently. “We can’t control change only our attitude toward change,” said Abram.” (via GuelphToday.com)
Stephen Abram – “So, whatâ€™s on my list of things to pay extra special attention to?”
Wow! Even Abram, the smartest librarian in the world, thinks that Google doesn’t care about libraries. I agree. They don’t.
Mr. Abram, one of the best in the biz, has a moving post today.
I love ya buddy.
Stephen Abram – “I suspect that weâ€™re not being assertive enough. Too many of us try to influence subtly. Too many of us are not direct enough. Too many of us only use a small range of the tools in the marketerâ€™s toolkit. Many think people will notice the good work we do naturally. They wonâ€™t. And too many of us believe that itâ€™s just good enough to be right, good, and to tell folks stuff. Itâ€™s not.”
Right on brotha!