Bloomberg – “Sony Corp. (SNE), Japan’s largest exporter of consumer electronics, plans to introduce a line of upgraded digital book readers in the U.S. as early as next month to challenge Kindle maker Amazon.com Inc. (AMZN) The current Sony Reader, now priced from $180 to $300, will probably be offered with hardware and software improvements in August, Phil Lubell, vice president of digital reading at Sony Electronics, said yesterday in an interview in San Francisco.”
Blog Post – “Please be assured that this was a tongue and cheek effort on our part, playing off a certain stereotype or a fantasy, depending on how you look at it. With a little humor in mind, our aim was to draw attention to the style and the appeal of this unique device. The ad was never meant to be taken literally. In fact, I have a cousin who spent several years as a librarian, and I certainly would not want to make such an implication about her one way or the other.” (via)
Little humor is right.