Micah Buchdahl – “Many lawyers like to be trendy and fashionable. In law firm marketing circles, you are not exactly Nostradamus when advising people with incredible predictions of â€œnewâ€ marketing ideasâ€”blogs, podcasts, annual reports, CRM systemsâ€”among them. They were new and trendy many years ago, and most catch on just about the time advanced marketers are on to the next great thing.”
Library Nation – “Today I was reminded of how small the library online community is, and how important it is to plan for the unexpected.”
Heh. I didn’t realize that I could still do that? Talk about power.
You can buy the cool looking shirts here.
Stephen Abram – “I suspect that weâ€™re not being assertive enough. Too many of us try to influence subtly. Too many of us are not direct enough. Too many of us only use a small range of the tools in the marketerâ€™s toolkit. Many think people will notice the good work we do naturally. They wonâ€™t. And too many of us believe that itâ€™s just good enough to be right, good, and to tell folks stuff. Itâ€™s not.”
Right on brotha!
Jill Stover – “Whether consciously or not, patrons are always comparing you to your competitors and asking themselves how you’re different from them.”
I love everything Jill publishes. If you don’t subscribe to her blog, what are you waiting for? She has taught me a lot over the past few years.