Tag Archives: Marketing

Most US readers unaware of e-books at libraries

“The poll showed 62 percent of readers didn’t know if their library had e-books for lending, and only 12 percent of Americans 16 and older who read e-books had borrowed at least one from a library in the past year. “The most important thing libraries can do is make sure e-books are accessible through the rest of the library system,” said Micah May, the director of strategy at the New York Public Library, about raising e-book lending awareness.”

via Reuters

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Law Students: Get Blogging

NYLJ – “There has been a rising controversy about the utility of a traditional law school education. Lawyers finish school prepared to think like lawyers, but are they prepared to develop business and survive in a competitive economy? Well, no, not usually. To remedy this situation, Fordham University School of Law brought in Silvia Hodges, who earned the first doctorate degree on record in legal services marketing. Last spring, she launched a course on the topic. While a far cry from the usual torts or constitutional law curricula, her class is essential. It aids law students in developing their personal brands.”

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LexisNexis and Vizibility Release Research Results on the Use of Social Media Within Law Firms

Press Release – “Vizibility Inc. and LexisNexis announced today the results of a survey conducted to shed light on the use of social media in legal services marketing. To illustrate the findings, the results have been released as an infographic. The research suggests a high degree of reliance on broadly defined social media marketing programs, with 81% of survey participants reporting they already use social media marketing tools and another 10.1% saying they plan to deploy social media marketing elements within six months. Furthermore, reliance on social media tools and how they’re measured differ significantly by firm size.”

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Washington County libraries invite readers to be photographed with their favorite books

Oregon Live – “Be a part of the next chapter of library services in Washington County. Library patrons are invited to grab their favorite books, either from their home collections or the library, and have their photographs professionally taken — for free. Join in the celebration!”

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Thomson Reuters Touts ‘Knowledge Effect’ In New Corporate Branding Campaign

Forbes – Realizing that consumers aren’t familiar with the full range of services the company offers, Thomson Reuters this week breaks an ad campaign touting the power of “The Knowledge Effect.”

The latter is a phenomenon that refers to what happens when professionals in the legal, healthcare and accounting sectors, among others, are armed with the right information at their fingertips. In today’s high speed, digital information age, business professionals with access to relevant data can make “the right decisions faster and with more confidence,” says Thomson Reuters, whose bread-and-butter business is in the intelligent information industry.”

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Calgary library ads target grocery shoppers

CBC News – “New library ads have made their way into the produce and deli departments of 10 Real Canadian Superstores across the city. The slogan for the campaign is “Everything you’re into,” and the advertisements feature lines such as “from barbecue to bull riding” and “from ham to Hamlet.” (via)

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Free Marketing Toolkit from ProQuest

Take a look.

The M Word has a summary.

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Churches take cue from teens, reach out online

The Tennessean – “Anderson, vice president for design at startup search engine company viewzi.com, was in Franklin on Saturday to participate in a conference called Ministry2.0. Speaking at a former Kawasaki dealership turned Assemblies of God church, he told about 45 pastors and church webmasters how they could create spiritual ties through the same technology their kids use to talk about school, clothes or Hannah Montana.”

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Direct Marketing

Heh

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Marketing? The Law Librarian?

Hey, remember me?

For the past few weeks, I have been buried in work.  You see, as a "consultant", not an "employee", the more I work I get, the more the company I work for makes (We bill by the hour).

So, I’ve been a bit busy, working almost 12 hour days and not having much else to do in the way of time than the more important stuff (family, housework, etc).  I have been on Twitter this weekend (whenever it was working), but FriendFeed is the way to go for me lately (I’m at http://www.friendfeed.com/stevencohen), and yes, the content of LS has (will!) change (yet again).  

For a while, I’ll be blogging about what I know best:  Law Libraries, Legal Research, and Law Library Marketing.

Let’s chat a bit about marketing this evening.  If you work in a legal environment, do you have a marketing department.  Most firms above 100 attorneys have one these days.  More importantly, do you work closely with that marketing department?  

I firmly believe that law librarians need to continue to market their skills and knowledge in order to not be passed by someone (or something) else.  While we know that we’re good, does everyone else in the firm know that?  Enter the marketing department.  This is what they do best, and by becoming a part of their team, they will start marketing your skills as well.  

Case:  One of our clients recently hired a new marketing director.  I made it a point to meet with her right away and describe, in detail, what I do for the firm in terms of business development, research, and management.  After our meeting, she met with all of the practice groups and told them about me and what I can do to help their departments.  My work has since increased and I am an active participant in their marketing targets to new and potential clients.  

So, step one in marketing yourself is to meet with the marketing department in your firm.  If they don’t have one (and if you feel that they need one), start rallying for one (I’ve done this for another client).  An active law librarian is a happy law librarian.

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