Tag Archives: Cool

Toronto Public Library to advertise on date-due slips

“This copy of Fast Food Nation brought to you by McDonald’s? In an attempt to diversify its revenue and funding sources, the Toronto Public Library (TPL) is seeking an agency partner to provide it with advertising services on the back of the date-due slips issued to borrowers. The TPL has also issued a second RFP for a consultant to evaluate “all library channels and vehicles” – including in-branch posters and brochure displays; online text and display ads on its website; and its truck fleet, excluding Bookmobiles – for advertising opportunities. One of the principles of the TPL’s newly developed advertising policy is to develop what it calls “mutually beneficial” advertising relationships between the library, the business community and other organizations while using ad revenue to support the delivery of library service.”

via Marketing Magazine

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Watch worldwide book sales, live

LA Times – “The Book Depository is a British-based online bookseller that ships to countries around the world, for free. To bring that point home, it has built a map that shows who bought what, where, just now. The window of the map moves to reach the most recent purchase, zooming back and forth from Germany to Singapore to the United States to Australia to Norway. In each location, the title pops up. It’s hypnotic.”

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