Tag Archives: Advertising

Library nonprofit launches business membership drive

“In the wake of California’s ongoing economic recession, public agencies have been hit hard, and libraries are no exception. To help support the needs of the Sun City Library, the nonprofit that helps the facility has launched a new program that allows businesses to advertise on the window façade of the bookstore it maintains in exchange for an annual membership donation of $50. The membership also allows businesses to have their logos printed on the Friends of the Sun City Library’s newsletter and displayed during its four yearly booksales, as well as on the nonprofit’s Facebook page, said Linda Denver, president of the organization.”

via UT SanDiego

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Toronto Public Library to advertise on date-due slips

“This copy of Fast Food Nation brought to you by McDonald’s? In an attempt to diversify its revenue and funding sources, the Toronto Public Library (TPL) is seeking an agency partner to provide it with advertising services on the back of the date-due slips issued to borrowers. The TPL has also issued a second RFP for a consultant to evaluate “all library channels and vehicles” – including in-branch posters and brochure displays; online text and display ads on its website; and its truck fleet, excluding Bookmobiles – for advertising opportunities. One of the principles of the TPL’s newly developed advertising policy is to develop what it calls “mutually beneficial” advertising relationships between the library, the business community and other organizations while using ad revenue to support the delivery of library service.”

via Marketing Magazine

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