“Vintage ads that appeared in The New York Times are getting their own digital archive that will live on the Times’ website. Called Madison in reference to Madison Avenue, the archive is expected to go live Tuesday and, at the onset, include every print ad from every edition of the Times in the 1960s. “It invites people to view an important part of our cultural history,” said Alexis Lloyd, creative director at The New York Times Research and Development Lab, which created Madison.
But the Times is inviting readers to do more than just view the ads. It’s also asking readers to help shape the archive by sifting through the ads, identifying them and even transcribing their text.” (via Advertising Age)