Archive for the 'community' Category
Online Communities…Some Data
March 22nd, 2007Marketing Pilgrim led me to MediaPost which led me to Communispace and this new study. Lots of interesting stats, some of which are no brainers, but I’m glad that they are being studied. From the press release:
In this new era of "conversational marketing", the measure for engagement in a community isn’t the number of people [...]
The four principles of community management
February 18th, 2007I’ve recently subscribed to The Future of Communities and have been going over some past blog posts. Great stuff, if you are at all interested in community building, social networks and the like. Take for example, this post:
"Partick Duparcq, professor at the Kellogg School of Management at NorthWestern University was kind enough to share one [...]