Archive for the 'Ads' Category
Why are we clicking less on Google search ads?
March 27th, 2008CNET - “The latest paid-click data for search engines shows that Americans are clicking on paid search ads less than we did last year–not an encouraging trend for the state of online advertising.”
Stabilo Erasable Pens
February 23rd, 2008Everyone makes mistakes
Marketers Salivate Over Lickable Ads
February 18th, 2008Remember scratch and sniff? How about, just lick.
On Blog Sponsorships
November 11th, 2007Steve Matthews - “I see a lot of value in blog sponsorship as compared to other forms of web advertising.”
Information Today has sponsored (well, we use the term ‘publish”) LS since January 2005 and it has worked out well for all involved. ITI gets more “face time” with readers, and I get paid to [...]
On Ad Inserts In Library Books
November 4th, 2007FLTC - “As a person working in a library, my concern is that this seems to go against customer service principles.”
Ads in Books
September 17th, 2007Eylon Israely - So although I personally don’t relish the idea of flipping through my new book while being annoyed by ads, I do believe that I would go for it to get a very expensive book I really want for half the price.”
I agree. I would happily trade an ad for a discount [...]