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Amazon Plans Hundreds of Brick-and-Mortar Bookstores, Mall CEO Says

“After dipping its toes into brick-and-mortar retailing last year with its first physical bookstore, online giant Amazon.com Inc. is poised to dive into the deep end. The Seattle company plans to open as many as 400 bookstores, Sandeep Mathrani, chief executive of mall operator General Growth Properties Inc., said on an earnings call on Tuesday. “You’ve got Amazon opening brick-and-mortar bookstores and their goal is to open, as I understand, 300 to 400,” said Mr. Mathrani in response to a question about mall traffic.” (via WSJ)

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