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How Target is Infiltrating Public Schools to Build Customers for Life

“I am the teacher-librarian in one of two San Francisco school libraries remodeled by the big-box chain Target, in partnership with the Heart of America Foundation (HOA). HOA, which coordinates corporate volunteer programs focused on literacy, provides a few different options, including the one Target picked: the READesign® Library Makeover Program. On its website, HOA promises to handle all the details for the sponsoring partner, making the experience simple but meaningful: “As soon as we know your desired market, we do the rest.” (via Alternet)

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