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Public libraries seek to rebrand

“In a sign of the times, the Willingboro Public Library is trying to reinvent itself with a fresh slogan and logo to make it more relevant. “You have to keep up with all of the trends,” said library director Christine King. “We want to dispel the notion that we all do is dispense books.” In seeking to rebrand itself, the library has embarked on an ambitious mission to change its image as a community center where visitors can attend workshops, take an exercise class, or see an art exhibit. “We want people to know that you can get information, but you can also get information that can change your life,” King said in a recent interview.” (via

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