University press uses social media to increase brand loyalty

“The University Press of Kentucky is giving free e-books to readers who own hard copies of titles and engage with the publishing company via social media. Book owners can submit a photo of themselves holding a hard copy of a University Press of Kentucky book on Tumblr, and the company will send them the e-book version. The press decided to start the e-book loyalty program after recognizing that many readers who own hard copies of books might also like to own the electronic version, but don’t want to pay the additional cost for the e-book, said Mack McCormick, director of publicity.” (via Inside Higher Ed)

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