“When Wikipedia decided to roll out an aggressive fundraising effort a few years ago, the free encyclopedia came with a remarkably effective battle plan. For the entirety of the campaign, co-founder Jimmy Wales stared visitors down from the top of every page, making you feel guilty every time you viewed an article without paying a dime. It worked. From 2011 to 2012, Wikipedia’s fundraising arm, the Wikimedia Foundation, pulled in $38.4 million. It was a major increase from the $5 million raised from 2007 to 2008, one that occurred even as editorial involvement with Wikipedia was on the decline.
But where does all this money go?” (via Mashable)