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Atingo Connects Swedish Self-Publishers With Libraries

“Atingo, a new Swedish ebook lending platform, is not only remaking the relationship between publishers and libraries, it’s also providing a simple way for self-publishers to offer their ebooks to libraries for lending alongside traditional titles. The joint venture between Axiell, one of the library sector’s largest technology companies, and publishing platform Publit was recently launched at the Media Evolution conference in Malmö. Atingo allows publishers to set loan prices and manage availability on a book by book basis, and allows libraries to choose which books they wish to lend and how much they want to spend on them.” (via Forbes)

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