Lynn Silipigni Connaway’s “Why Google?” OCLC Research Briefing at UNC Chapel Hill presentation now available

“Dr. Lynn Silipigni Connaway presented Why Google?: “…[Google] saved time, it saved gas, I got what I needed, and it wasn’t a big deal.” at the OCLC Research Briefing at UNC Chapel Hill on 7 June 2013. During this presentation, she discussed results of multiple user behavior studies and recommendations for promoting user engagement with library services, sources, and systems.” (via OCLC)

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