E-Readers Track How We Read, But Is The Data Useful To Authors?

“Reading always seemed to be the most private of acts: just you and your imagination immersed in another world. But now, if you happen to be curled up with an e-reader, you’re not alone. Data is being collected about your reading habits. That information belongs to the companies that sell e-readers, like Amazon or Barnes & Noble. And they can share — or sell — that information if they like. One official at Barnes & Noble has said sharing that data with publishers might “help authors create even better books.” The data is also, of course, a brilliant marketing tool. Best-selling author Scott Turow says e-readers can collect a lot of information about their owners.”

via NPR

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