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California State Library’s Transforming Life After 50 website

“The International Council on Active Aging (ICAA) has awarded California State Library’s Transforming Life After 50 (TLA50) website the Rebranding Aging Silver Award in its Best Website category for 2012. The awards, presented at the 11th Annual ICAA Conference in New Orleans, Louisiana on November 29, were awarded as part of ICAA’s Changing the Way We Age® Campaign, given to organizations that exemplify exciting new ideas on aging, which help to break stereotypes about older consumers. Submissions were made by 70 organizations in the United States and Canada. The judges are experts on marketing to the 50+ population. Colin Milner, CEO of ICAA states, “The quality of this year’s submissions is stellar. We’re seeing that, increasingly, marketers are not only understanding the older consumer, but are inspired to creatively engage them.” Categories in the judging included websites, direct mail, brochures, and advertising. TLA50 won a silver award for its website because the “content was easily accessible in multiple formats,” and “for positioning this life stage in a realistic, uplifting way,” according to the judges.”

via California State Library

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