Print Is Still the Dominant Format for Canadians, Says New BookNet Canada Study

“Canadians still overwhelmingly prefer print books to e-books, says BookNet Canada’s new The Canadian Book Consumer 2012: Book-Buying Behaviour in Canada January to June 2012 report. The first edition of the report—available today—finds that 86% of Canadians still purchase print formats and 19% buy electronic formats. Only 7% buy both. Paperback formats remain the most popular, but hardcover books still account for 24% of all book purchases. This long-awaited study provides some much needed insight into consumer behaviour after some tumultuous times for the industry. The report also looks at where book purchases are made and why. It found that approximately 20% of print book purchases were made online (27.5% of all book sales were online, including mobile). But in-store purchases are still more prevalent: non-book retailers account for 32% of sales and traditional bookstores for 37%.”

via BookNet Canada

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