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University Presses & Libraries Turn to Pinterest to Promote Books

“Open Culture has its own embryonic Pinterest page. But, more importantly, university presses are making widespread use of Pinterest to promote new book titles. Likewise, academic libraries are using their Pinterest pages to promote events and help fund major capital improvements. For libraries and archives, a major ongoing mission is to keep the collections visible. It’s not easy to let the world know about your one-of-a-kind holdings, and Pinterest potentially offers a great way to bring these materials to new and  younger audiences.”

via Open Culture

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