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Toronto Public Library to advertise on date-due slips

“This copy of Fast Food Nation brought to you by McDonald’s? In an attempt to diversify its revenue and funding sources, the Toronto Public Library (TPL) is seeking an agency partner to provide it with advertising services on the back of the date-due slips issued to borrowers. The TPL has also issued a second RFP for a consultant to evaluate “all library channels and vehicles” – including in-branch posters and brochure displays; online text and display ads on its website; and its truck fleet, excluding Bookmobiles – for advertising opportunities. One of the principles of the TPL’s newly developed advertising policy is to develop what it calls “mutually beneficial” advertising relationships between the library, the business community and other organizations while using ad revenue to support the delivery of library service.”

via Marketing Magazine

One Response to “Toronto Public Library to advertise on date-due slips”

  1. Kirsten Smith
    July 24, 2012 at 3:07 pm #

    If it brings in some revenue for the library, that’s a good thing.

    I suspect most readers will block them out as white noise on their slips within a few months. Just like all the “fill out this survey, win 200 club points” promos on retail receipts.

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