Book publisher Penguin takes to Twitter for unique book club experience

TNW – “Since Twitter launched in 2006, there have been tons of unique uses of the platform, including fundraising, live tweeting the State of the Union, and now thanks to Penguin, a book club. I’ve seen some corners of Twitter take to using hashtags to create a conversation on the platform. While it can be difficult to follow a conversation on the service, especially in real-time, Penguin thinks that the time-shifted hobby of reading books is a perfect way to bring people together.”

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