Do you want a smart book?

LA Times – “Atria is publishing its first book to be equipped with a smart chip, the publisher announced Friday. Tapping the RFID-enabled sticker with an NFC-enabled smartphone will bring up a website with additional materials for the book. The debut smart book is “The Impulse Economy: Understanding Mobile Shoppers and What Makes Them Buy” by Gary Schwartz. Appropriate. The smart book allows the physical book to become interactive for both the book buyer and the book browser, Judith Curr, Atria’s executive vice president and publisher, said in a statement. “The reader can tap to rich interactive content on their phone. The goal is to engage the consumer and start a permission-based two-way relationship that may lead to the sale of this book or further sales in this category of interest.”

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