Google searchers beware: Features come and features go

Bev Butula – “We have all heard that the only thing constant is change. Technology and website functionality, prime examples of this point, continue to evolve – particularly with Google. Many Google changes are so seamless that the researcher may not even notice new or different features when they happen. For example, many people cannot remember when Google Instant launched. However, it’s second nature now, and people now expect the answer they seek before they finish typing the question.”

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