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Thomson Reuters Touts ‘Knowledge Effect’ In New Corporate Branding Campaign

Forbes – Realizing that consumers aren’t familiar with the full range of services the company offers, Thomson Reuters this week breaks an ad campaign touting the power of “The Knowledge Effect.”

The latter is a phenomenon that refers to what happens when professionals in the legal, healthcare and accounting sectors, among others, are armed with the right information at their fingertips. In today’s high speed, digital information age, business professionals with access to relevant data can make “the right decisions faster and with more confidence,” says Thomson Reuters, whose bread-and-butter business is in the intelligent information industry.”

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