Publishers Test Demand for Feature-Enhanced E-Books

WSJ – “Jane Leavy’s biography of Mickey Mantle, "The Last Boy: Mickey Mantle and the End of America’s Childhood," has been a best seller for more than month, selling nearly 100,000 copies. But will its success as a hardcover translate into more sales as a $16.99 enhanced e-book complete with 30 minutes of video? The eight videos include two color stick-figure representations of the late Mr. Mantle’s swing as a left-handed batter and a right-handed batter. A traditional e-book edition has sold more than 9,000 copies.”

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