Social Books Hopes to Make E-Reading Communa

NYTimes.com – “Outside of a book club, reading a book is a pretty solitary affair. Two entrepreneurs, Jason Johnson and Jason Illian, are trying to change that with a new mobile application called Social Books.“Short-form content on the Web is very interactive, very dynamic,” Mr. Johnson said. “You can see which of your friends read the same article and what they thought of it. It made us ask, ‘Can this be applied to long-form content? Can we take the advent of social media and apply it to the way we read books on tablets?’”

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