Libraries focus on convenience with mall locations

AP – “People streamed into a storefront on a recent summer day at an upscale Dallas mall, but they weren’t drawn to a heavy discount on designer clothes. It was story sing-a-long time for babies at one of the city library’s newest outposts. The library for kids 12 and under has been wildly successful in offering unconventional access to families who might not make a trip to a traditional public library, and it’s one of a growing number of strategies used by librarians nationwide to reintroduce communities to their local library.”

One Response to “Libraries focus on convenience with mall locations”

  1. Kathy Dempsey
    July 6, 2010 at 2:02 pm #

    Libraries have been doing this for years (tho I’d like to see it happen a lot more often).

    In fact, in the News section of Marketing Library Services newsletter, May/June 09 issue, I published a news story about a branch of the Henderson Libraries opening in the Galleria at Sunset Mall in Nevada.

    It was so successful that Henderson Libraries got back in touch with me to say that the Galleria had won a Gold U.S. MAXI Award from the International Council of Shopping Centers for partnering with the library branch! Note that this wasn’t a library award, but a countrywide retail award.

    While Marketing Library Services’s news section is not posted online, you can find the PR at http://tinyurl.com/yfyp436

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