E-Book Giveaways Correlate to Higher Print Sales

March 9th, 2010

Wired – “Giving away an e-book seems to lead to at least a spike in sales of the print version, Researchers at Brigham Young University have found, especially for fiction. In research that monitored the sales of 41 print books in the eight weeks before and after a free version was released, study authors John Hilton III and David Wiley said they found “a moderate correlation between free digital books being made permanently available and short-term print sales increases.”

Comments are closed.