Barnes & Noble Counters Chegg Et Al. With Textbook Rentals Of Its Own

Paid Content – “Faced with a wave of very well-funded textbook rental competitors, Barnes & Noble (NYSE: BKS) is firing back with a textbook rental service of its own. B&N—which is the largest operator of college bookstores in the U.S.—says that students at 25 of its campus bookstores will now be able to rent books and that it will “dedicate significant resources to expanding its rental program to more of the colleges and universities it serves.”

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