Googled: The End of the World as We Know It

CSM – “Ken Auletta, an author and a longtime columnist for the The New Yorker, documents the meteoric rise of Google from its humble beginnings through its multibillion-dollar profits in his latest book, Googled: The End of the World as We Know It. As the latter half of the title suggests, Auletta’s work is more than just a history of Google and a biography of its principals. It is rather a tripartite inspection of modern technological innovation, the decline of traditional media (print journalism, music CDs, etc.) and its revenue stream (advertising sales), and the ways in which Google serves as a flash point for many of the successes and controversies surrounding the Digital Age.”

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