FTC Cracks Down on Blogger Payola, Celebrity Tweets

Ad Age – “The Federal Trade Commission is cracking down on blogger payola. The agency, which protects consumers from fraud or deceptive business practices, voted 4 to 0 to update its rules governing endorsements, and the new guidelines require bloggers to clearly disclose any “material connection” to an advertiser, including payments for an endorsement or free product.”

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