" />

FTC Cracks Down on Blogger Payola, Celebrity Tweets

Ad Age – “The Federal Trade Commission is cracking down on blogger payola. The agency, which protects consumers from fraud or deceptive business practices, voted 4 to 0 to update its rules governing endorsements, and the new guidelines require bloggers to clearly disclose any “material connection” to an advertiser, including payments for an endorsement or free product.”

More here and here

See also

Comments are closed.

© Copyright 2018, Information Today, Inc., All rights reserved.