A New Way to Spread the Word

June 21st, 2009

NYTimes – “Advertisers did not suddenly wake up to the Internet; they have been shifting growing portions of their budgets online for years. But the popularity of social networking and other Web 2.0 phenomena is helping them use consumers to spread the word for them, allowing them to cut down on paid advertising. While music companies, movie studios and publishers, among others, are trying to figure out ways to get consumers to pay for their content online, advertising is moving in the other direction.”

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