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Caterina Fake’s, launching Monday, is already redefining ‘decision engine’

Los Angeles Times – "Microsoft’s megabucks advertising campaign for couldn’t have come at a better time for Flickr co-founder Caterina Fake’s new consumer advice site, With much pomp and circumstance, Microsoft is trumpeting the notion of a "decision engine" — an online service that helps users make the right choice on a variety of lifestyle and purchasing questions.  That description might loosely apply to Bing’s approach to Web search, but it fits Hunch — which launches Monday — to a tee."

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