HarperCollins Puts Its Money on New ‘It Books’ Imprint

NYTimes.com – “Just a month after announcing a restructuring that led to layoffs and the shuttering of an entire division, HarperCollins Publishers hopes to jazz up its book lists by opening a new imprint. Skip to next paragraph Librado Romero/The New York Times Carrie Kania will lead HarperCollins’s new imprint.  This fall the company will publish 21 new hardcover and paperback original titles under the It Books imprint, focusing on pop culture, sports, style and content derived from the Internet, like a planned collection of Twitter posts called “Twitter Wit.”