Review of the Year 2008 and Trends Watch—Part 1

January 5th, 2009

Paula Hane – “It’s hard not to be discouraged when we see the belt-tightening going on across all sectors in reaction to the tough economic conditions—cost cutting, layoffs, closures, loss of advertising, scaled back growth plans, etc. … But we’re a tough and resilient lot. Things are bound to improve. And, as one of my more optimistic-minded colleagues pointed out, the tough times forced his company to re-examine how it was doing things and to implement some cost-cutting changes that should have been made earlier.”

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