New Study Says You Watch A Lot of YouTube at Work
ReadWriteWeb – “According to a new report by Nielsen Online (pdf), most online videos in the U.S. are watched at work between 9am and 5pm during the work week.”
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According to a new report by Nielsen Online, most online videos in the U.S. are watched at work between 9am and 5pm during the work week. With a 96 percent broadband penetration among employers, workdays are prime time for online video viewing. 65% of all online viewers use work time to watch their favorite online videos. This is no surprise to employers. Surveys agree that employees spend, on average, up to two hours a day surfing the Internet for personal reasons. Besides being a huge drain on productivity, video streaming also uses valuable bandwidth. Businesses, government agencies and schools who do not have, and enforce, a policy regarding video streaming run the risk of their networks crashing or, at the least, slowing down drastically.
The problem is only going to get worse. A December 2008 report by ABS Research revealed that there are 563 million Internet video viewers in 2008 but that number is expected to grow to 941 million by 2013. If you are worried employees are abusing video streaming at work – they probably are. According to a survey of SpectorSoft customers who use the company’s Spector 360 PC and Internet monitoring software – 96% said the software confirmed their original suspicions. 89% of the companies surveyed found more abuse than they expected, with 28% finding “far more†abuse.
SpectorSoft Survey: http://downloads.spectorsoft.com/resources/WhitePapers/monitoringSurvey.pdf
ABS Research: http://www.abiresearch.com/press/1327-As+Online+Video+Viewing+Shifts+From+PC+to+TV+Screen%2C+Viewers+Will+Number+Nearly+One+Billion+by+2013
Nielsen PDF: http://www.nielsen-online.com/pr/pr_081217.pdf