BPL: The Ultimate Search Engine
AdWeek – “Though libraries may increasingly become relics in the Google-driven Web 2.0 era, Allen & Gerritsen positions the Boston Public Library system as the ultimate search engine and portrays its librarians as “heroes of information” in a new campaign.”
Great poster if you follow the link.
Gotta love it!
As the only “librarian” nightly chatter in a chat room, I spend many hours searching for information on the web that my roomies are unable find, don’t know how to search for, or simply don’t want to spend the time looking for!
Unfortunately, I have earned the nick KIA or (_E=mc2_), but is all in good fun!
If we advertise ourselves better, we’ll get an increase of clientèle!
Love their ads….great marketing!