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Marketing Libraries

December 2nd, 2007

Orlando Sentinel - “Youniquely 4 U, is free for anyone who holds a Lake County Library card, and it offers personal recommendations and coupons based on what a library patron checks out, drawing from general categories of the patron’s book or video selections to suggest similar events or businesses.”

Whoa. Very cool. It’s like ads in e-mail.

Posted in Marketing, librar* | | Top Of Page

One Comment on “Marketing Libraries”

  1. Julie Windows XP Mozilla Firefox 2.0.0.11 Says:
    December 3rd, 2007 at 10:15 am

    Well, you may thins it’s cool, but read the comments. Other people do not think it’s cool. Plus, this is not a free service at all. The library has to actually pay Checkpoint for the service which is, essentially, advertising. If anything, the advertisers should be at least paying the library.