On Blog Sponsorships

Steve Matthews – “I see a lot of value in blog sponsorship as compared to other forms of web advertising.”

Information Today has sponsored (well, we use the term ‘publish”) LS since January 2005 and it has worked out well for all involved. ITI gets more “face time” with readers, and I get paid to blog, something I wish more librarians would do. Oh, and we run a few ads too. One of these days, we’ll get ads in the feeds.

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