" />

Numbers Games

Louise Story – “[T]he Internet has given publishers a new form of ammunition: raw server data with precise numbers of site visits and page views. This data does not correlate directly to the number of visitors, but it does give them ballpark figures that they say are far more accurate than the extrapolations drawn by ratings companies based on panel sampling”

Comments are closed.

© Copyright 2018, Information Today, Inc., All rights reserved.