“Perhaps not only librarians of both sexes, but friends and fans of librarians will consider boycotting this product.”
September 10, 2007
But, what if they mean that this product is SO SEXY, it is EVEN SEXIER than those really hot librarians?
(I haven’t seen any of the other ad campaign to know if I’m off base, though….)
Baloney! If it gets people reading, who cares what sort of retarded sidelong jabs some idiot at a marketing company glues to a wall?
Aside from being offensive, and I usually don’t get bothered by these “Librarian Image” issues. It is incredibly Stupid. Bibliophiles and the like are about the only people who would be interested in this b/c you have to “read” “words” they are not spoken to you through your earphones. Yet Sony decides to annoy a large part of that group going out the gate.
I say boycott – and bash the product given any oportunity – it looks like a useless retread of technology no one wanted 10 years ago.
The contact at Sony from the Pess Release- Valerie Motis of Sony Electronics Inc., +1-858-942-8016,
Name: Sony Electronics Inc
Address: 16450 West Bernardo Drive
City: San Diego
Wow! Tim, thanks for doing the research on this. I might just send her a note.
I’ve seen the SONY Reader. I’ve seen librarians.
The Reader is NOT sexier than a librarian. Trust me on this.
Why not say “sexier than a libraran”? We don’t see the two words in the same sentence nearly enough!
Sony has responded.
I think they proved our point.
By getting so up in arms about the librarian stereotype, librarians are creating a brand new unappealing stereotype.
Suffice to say that ad execs who continue to use tired stereotypes for marketing campaigns are out of touch. Let’s not assign more meaning to it than necessary.
Let’s all do our jobs (and hopefully KEEP our jobs) and get on with life!
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