Stephen Abram – “I suspect that weâ€™re not being assertive enough. Too many of us try to influence subtly. Too many of us are not direct enough. Too many of us only use a small range of the tools in the marketerâ€™s toolkit. Many think people will notice the good work we do naturally. They wonâ€™t. And too many of us believe that itâ€™s just good enough to be right, good, and to tell folks stuff. Itâ€™s not.”
Right on brotha!