Yahoo Has Been Wrong Before
And my guess is, they will be again. Remember when they gave up search for portals and Google passed them right by?
Search is not dead. Good searching skills are dead. Librarians will always have jobs if we stick to what we do best.
What are they, nuts??
Hey Steven:
Hmmm. Google excels at selling ads and is a success in that respect. Yahoo’s portals get 2.5 times the traffic of Google. I’d call that a success. Now if Yahoo got better at ads or allied with Microsoft as rumoured for ad sales maybe things will change on the revenue front. I’d say librarians would be better watching Yahoo’s portal strategy aimed at end users than copying Google’s strategy aimed at delighting advertisers.
Stephen
VHS vs Beta anyone? Seems to me that libraries, like Yahoo are the finer product but don’t quite have the brand recognition.
We need some of those marketing people that I used to think were silly and useless; market a library like it is a consumer product. It’s so obvious we’ve missed it for years.