If A Library Goes Tech, But Nobody Uses It…
…is a question that this article initially brings up. Marketing is key. Think of all of those expensive and underutilized databases.
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June 6, 2007
[...] alert from Stephen Cohen over at Library Stuff in his post If a Library goes Tech, but No-body Uses It. What caught my eye in the article Library enters 21st century; Will the people follow? was the [...]
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If you want to see a great way to market your electonic databases, look what the Hill Library does. Following are a series of emails that get sent to business people throughout Minnesota. I’m told that after these emails go out, the seminars sell out with 150+ persons – and it costs more than $120 to attend (which is a great way to pay for the databases)!
1) http://www.jjhill.org/events/google_filetype/google_filetype.html
2) http://www.jjhill.org/events/invweb/invweb.html
3) http://www.jjhill.org/events/warm_call/warm_call.html
The Hill Library is a business library in St. Paul and they put on seminars that are frankly incredible. I’ve been to dozens and dozens of seminars on how to use the Web, and this is by far the best program with the most amazing speaker I’ve ever heard.
I have a friend who works at the Hill Library and she tells me that because of these seminars, their online usage is off the charts.