The latest issue of Educause has a doosie of an article that peobably needs more than a quick perusal (which is what I gave it):
"[H]ow can campus professionals, especially those in student and academic services, learn to use these technologies to think differently about communicating with students and about facilitating learning? What aspects of Facebook, YouTube, wikis, LiveJournal, Flickr, and MySpace.com might translate into new ways for creating better and more effective student and academic services? Should campus professionals capitalize on these technologies to gain the attention of students? From class lists and class schedules to placement services, judicial affairs, and e-learning, campus activities and services offer a host of possible areas in which the features of social networking technologies could play a key role."
Also available in handy PDF format