Marketing Pilgrim led me to MediaPost which led me to Communispace and this new study. Lots of interesting stats, some of which are no brainers, but I’m glad that they are being studied. From the press release:
In this new era of "conversational marketing", the measure for engagement in a community isn’t the number of people logging on. Rather, it’s how actively people participate in the community, according to research just released by Communispace, the leading provider of branded online communities.
Take a look at the press release and wait for the white paper to be released soon..