Borders And Gather.com Team Up

January 9th, 2007

From AP:

“Borders Group, Inc. and Gather.com have announced a joint project in which shoppers at the superstore chain can click on to the social media Web site and share their thoughts on books, music and other entertainment.

“The power of social networking and social media is changing the way companies interact with their customers,” Gather.com CEO Tom Gerace said Tuesday in a statement. “Borders is a brand that appeals to highly educated and highly informed adults who are the core of the Gather.com community.”

Access the Borders/Gather page here

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