Quantcast

December 15th, 2006

I’ve been thinking about stats lately and whether or not I should care about how many people read LS. If I do care (and I think I do), Steve Rubel made my day with a blog post about Quantcast a traffic tool:

“The methodology is stronger on Quantcast because they qualify publishers and they don’t just rely on a silly toolbar. They work with advertisers, publishers, ISPs and advertising networks to get hard data on millions of Web sites.

The gang at Quantcast has added added a bunch of new goodies, including comparative charting, traffic trends and siteographics that tell you what similar sites people in their panel are visiting.”

The Quantcast profile on my blog looks like this:

I’m definitely going to play with this more.

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