Man Finds Niche - Helps People Find Resources

October 10th, 2005

Marylaine wrote about “creating your niche” 2 years ago, an article that I continuously point to when I talk about librarians marketing themselves. This article from the Boston Globe is a perfect example of finding what you’re good at, and making it worthwhile for people:

“The main problem, Bozkurt soon discovered, was the lack of a local directory for Muslims to find all these businesses. The only way he could find familiar foods and religious items was through word of mouth, or just plain luck. The former advertising salesman for a Turkish radio station saw an opening. Once he got to know the area better, maybe he’d start his own directory.”

“As a librarian for the Lawrence Public Library, Bozkurt asked his superiors if he could make extra money during nonwork hours. In Turkey, government employees can’t hold another job. But in the United States, Bozkurt found out, it wasn’t an issue. ”They looked shocked when I asked them that question,” Bozkurt remembered.”

We are all experts at something. Find your theater and put on your own show.

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